Frequently asked questions
What is the ‘Cadbury Giveaway Giveaway’ promotion?
The Cadbury Giveaway Give Away promotion is the first competition our fans will be delighted ‘not’ to win! Launching on the 5th of August, the promotion offers fans the chance to win a cash prize to give to anyone but themselves, bringing to life the generosity and spirit of giving that sits at the heart of Cadbury.
All fans need to do is purchase a promotional product, scan the QR code to visit giveawaygiveaway.cadbury.co.uk, and submit their details alongside barcode and batch code to be in with the chance of receiving cash prizes from £50 to £25,000 to give away. Fans who purchase an eligible product at the Co-op or SPAR could also be in the running to give away a £4,000 holiday or £1,000 spa retreat to a friend or family member. ‘Not winning’ has never felt so good!
How can I get involved?
To enter the competition, consumers must be aged over 18 years old and a resident of the UK. They must purchase a participating bar, multipack, or share bag, scan the QR code or visit https://giveawaygiveaway.cadbury.co.uk/, and complete the online form. They’ll then receive a one-time password via SMS which they’ll need to input, before clicking to enter and finding out instantly if their entry has been successful and/or to confirm their entry into the main prize draw.
Fans who purchased participating products at the Co-op or SPAR must also upload a photo of their receipt and select Co-op or SPAR as the retailer they purchased from to enter the relevant additional prize draw.
If you don’t win instantly or during the main prize draw, you can also enter the wrap-up draw running between 00:00 05/11/25 – 23:59 04/04/26 to be in with the chance of winning £250 to give away.
How does the nomination element work?
If you’re lucky enough to win one of our prize draws, you must name a nominee to receive the prize. For our Tier 1 and 2 prizes, which include the top prize of £25,000 or a cash prize of £5,000, successful entrants can name up to five nominees to receive an equal split of the money. For Tier 3 to Tier 6 prizes, they must decide on one nominee.
Provisional successful entrants will need to respond to the email notifying them of their success to confirm their identity and eligibility, and then follow the instructions to visit the winner portal and enter the full name(s) and email address(es) of their nominee(s) alongside the successful entrant’s relationship to them within 14 days of initial contact. Before submitting these details, you must have the consent of your nominee for them to be contacted by the promoter to arrange delivery of their prize money.
How long will the campaign run for?
We’re excited to announce the Cadbury Giveaway Giveaway opens on the 5th of August 2025 and closes on the 4th of November 2025.
What products are available as part of The Cadbury Giveaway Giveaway
A wide range of Cadbury chocolate, Cadbury biscuits, Maynards Bassets sweets and Trebor mints are included in the promotion. For a full list of participating products please visit the T&Cs page here and go to Appendix 1.
Who is eligible to give cash away to
With the Cadbury Giveaway Giveaway, you can win cash to give to anyone but yourself!
How do I scan the QR code on the back of pack?
Here’s are some tips and tricks when scanning our QR code:
iPhone:
Open the Camera app from the Home Screen, Control Centre or Lock Screen. Select the rear-facing camera. Hold your device so that the QR code appears in the viewfinder in the Camera app. Your device will recognise the QR code and display a notification. Tap the notification to open the link associated with the QR code.
Android:
On your compatible Android phone or tablet, open the built-in camera app. Point the camera at the QR code. Tap the banner that appears on your Android phone or tablet. Follow the instructions on the screen to finish signing in.
If you still aren’t having any luck please also check that your phone is compatible and up to date with the latest software. Please make sure you are also connected to mobile data or wifi.
The QR code isn’t working on the back of pack when I try to scan it?
Oh dear! Please check the tips and tricks above on how to scan a QR code. If this still isn’t working please go to Contact Us on the website but make sure you have a picture of the site you are trying to scan and location of where you tried to scan the QR code.
What will Cadbury do with all the data collected as part of this competition?
Nominees will only be contacted via the promoter for the purposes of fulfilling the prize and all their personal data will be handled in accordance with the our privacy policy, available at: https://privacy.mondelezinternational.com/.
Entrants will have the option to opt out of receiving emails with the latest news, promotions and offers from Cadbury at any point.
Why am I asked for my mobile number?
We want to ensure as many people as possible are able to win cash prizes to give to anyone but yourself, so this year a maximum of 1 x entry per person per day and maximum 20 in total in the main Promotion Period are allowed. Your phone number is only used to authenticate your entry into the Cadbury Giveaway Giveaway, and will not be stored for marketing purposes.